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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Dienstleistungsmarketing<br></span><span class="subtitle">Grundlagen - Konzepte - Methoden<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Heribert Meffert, Manfred Bruhn, Karsten Hadwich</b></span></p><p>Verlag:<br><b itemprop="publisher">Gabler, Betriebswirt.-Vlg</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(680)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Auflage: </span>8., vollständig überarbeitete und erweiterte Aufl. 2015.<br><span class="notbold">Erschienen: </span>Juni 2015<br><span class="notbold">Seiten: </span>547<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>49.99 €<br><span class="notbold">Illustration: </span>136 farbige Abbildungen
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>246x168x27<br><span class="notbold">Einband: </span>Gebundene Ausgabe<br><span class="notbold">Zum Buch: </span>Book w. online files/update<br><span class="notbold">ISBN: </span>9783658050450			</div>
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						<h1><a href="_9783658050450_inhalt.html">Inhaltsverzeichnis</a></h1>
						<p> <P> Gegenstand und Besonderheiten des Dienstleistungsmarketing.- Konzepte und theoretische Grundlagen des Dienstleistungsmarketing.- Informationsgrundlagen des Dienstleistungsmarketing.- Strategisches und Operatives Dienstleistungsmarketing.- Qualit&auml;tsmanagement im Dienstleistungsbereich.- Implementierung des Dienstleistungsmarketing.- Controlling im Dienstleistungsmarketing.- Internationales Dienstleistungsmarketing.- Entwicklungstendenzen des Dienstleistungsmarketing. </P></p>
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