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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Crashkurs Storytelling - inkl. Arbeitshilfen online<br></span><span class="subtitle">Grundlagen und Umsetzung<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Werner T. Fuchs</b></span></p><p>Verlag:<br><b itemprop="publisher">Haufe Lexware </b>&nbsp;&nbsp;<a onclick="SearchPublEnt(310)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Erschienen: </span>Januar 2017<br><span class="notbold">Seiten: </span>218<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>19.95 €<br>
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>211x149x20<br><span class="notbold">Einband: </span>Taschenbuch<br><span class="notbold">Reihe: </span>Haufe Fachbuch<br><span class="notbold">ISBN: </span>9783648083161			</div>
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						<h1><a href="_9783648083161_inhalt.html">Inhaltsverzeichnis</a></h1>
						<p> <P> <!-- Generated by XStandard version 2.0.1.0 on 2017-01-19T12:16:30 --><p>Vorspann </p><p>Einleitung: Ihr Crashkurs oder Der erste Tango Crashkurse fürs Leben Crashkurse beschleunigen das Lerntempo An wen richtet sich dieses Buch?</p><p> </p><p>Der Weg zum Meister &#8210; Handwerkszeug und Methoden</p><ul><li>Beobachten &#8210; Grundlage für die Entwicklung guter Geschichten</li><li>Kopieren &#8210; Mustervorlagen entdecken und anwenden</li><li>Üben &#8210; Talent und Interesse allein reichen nicht</li><li>Variieren &#8210; Neuinszenieren von alten Vorlagen</li><li>Fremde Geschichten zu eigenen machen &#8210; die Osborne-Liste</li><li>Den eigenen Stil finden</li><li>Den eigenen Weg gehen</li></ul><p>Was ist Storytelling?</p><ul><li>Vier Dimensionen des Storytelling</li><li>Was zeichnet eine gute Geschichte aus?</li><li>Storytelling und die Wissenschaft</li></ul><p>Der Story-Check &#8210; eine Anleitung zum erfolgreichen Storytelling</p><ul><li>Urthema, Plot, Problem</li><li>Prägungsstärke &#8210; Garant für Aufmerksamkeit</li><li>Andockstellen für das Publikum</li><li>Titel</li><li>Konfliktpotenzial</li><li>Held</li><li>Helfer</li><li>Feind</li><li>Verzögerungen</li><li>Einfachheit</li><li>Kulissen</li><li>Requisiten</li><li>Anfang und Ende</li></ul><p> Exkurs: Mit Archetypen arbeiten </p><p>Fundorte für gute Geschichten</p><ul><li>Lebenslauf &#8210; die eigene Biografie als Bibliothek</li><li>Alltag &#8210; die Geschichten liegen auf der Straße</li><li>Tipps für die Suche nach Geschichten im Internet</li><li>Printmedien und Fernsehen</li><li>Exotische Fundorte &#8210; Fachzeitschriften und Abizeitungen</li><li>Schwarze Bretter und Pinnwände</li><li>Leserbriefe &#8210; Quelle von engagierten Zeitgenossen</li><li>Lektüre von Witzsammlungen</li><li>Messen &#8210; Markthallen für Geschichten</li><li>Suche nach Mustervorlagen in Bestenlisten</li><li>Studien &#8210; Quelle für unterhaltsame und absurde Geschichten</li><li>Statistiken &#8210; Verführung zu neuen Geschichten</li><li>Zitate als Ideenlieferanten</li><li>Bilder, Fotografien und Kinderbücher</li><li>Meinungsumfragen &#8210; Blitzlichter des allgemein Menschlichen</li></ul><p>Einsatzorte für Geschichten und ihre Besonderheiten</p><ul><li>Drehbuch und Film</li><li>Social Media und digitales Erzählen</li><li>Verkauf und Vertrieb</li><li>Lehre und Lernen</li><li>Forschung und Wissenschaft</li><li>Journalismus und Medien</li><li>Marketing und Werbung</li><li>Branding und Identity</li><li>Gestaltung und Visual Storytelling</li></ul><p> </p><p>Nachspann Literaturverzeichnis Der Autor Stichwortverzeichnis </p></P></p>
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					  if (sly_timer) clearTimeout(sly_timer);
					  sly_timer = setTimeout(function() { sly_timer = null; OpenNewCover()}, 250);
					  }
					});

					// Bind controls
					$cont.find("button").click(function () {

						var action = $(this).data('action'),
							arg = $(this).data('arg');

						switch (action) {
							case 'add':
								var children = $slidee.children().length,
									$item = $('<li>'+children+'</li>');
								$slidee.append($item);
								$frame.sly('reload');
							break;

							case 'remove':
								$slidee.children().slice(-1).remove();
								$frame.sly('reload');
							break;

							default:
								$frame.sly(action, arg);
						}
					});
//});

$().UItoTop({ easingType: 'easeOutQuart' }); 

//Dropdown plugin data
var ddData = [
    {
        text: "Suche in Titel, Autor, Verlag",
        value: 0,
        selected: false,
        description: "",
        imageSrc: ""
    },
    {
        text: "Suche auch im Buchinhalt",
        value: 1,
        selected: false,
        description: "Durchsucht auch Inhaltsverzeichnisse, Register, Klappentexte, Vorworte, Autoreninformationen",
        imageSrc: ""
    }
];

var SearchArea = 0;

$('#selectDropdown').ddslick({
    data: ddData,
    width: 100,
    imagePosition: "left",
    selectText: "Suche in",
        defaultSelectedIndex: 0,
        truncateDescription: true,
        showSelectedHTML: false,	
	
	
    onSelected: function (data) {
        if (SearchArea != data.selectedIndex)
          {
          SearchArea = data.selectedIndex;
          Search();
          }
    }
});

var GoToCart = 1;	// 0 = remember, 1 = direct
var NoCart = 0;
var count_max = 0;
var lang_filter = -1;
  
  </script>
  
  

  
  
  
  <!-- end scripts -->
</body>
</html>