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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Marketing<br></span><span class="subtitle">Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg</b></span></p><p>Verlag:<br><b itemprop="publisher">Gabler, Betriebswirt.-Vlg</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(680)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Auflage: </span>12., überarbeitete und aktualisierte Auflage.<br><span class="notbold">Erschienen: </span>November 2014<br><span class="notbold">Seiten: </span>886<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>39.99 €<br>
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						<p> <P> <p>Konzeptionelle Grundlagen des Marketing Käuferverhaltens- und Marketingforschung Marketingziele Marketingstrategien Marketing-Mix Marketingorganisation und -implementierung Marketingcontrolling Zukunftsperspektiven des Marketing </p></P></p>
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