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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Bilder, die ins Herz treffen<br></span><span class="subtitle">Pressefotos gestalten, PR-Bilder auswählen<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Dieter Georg Herbst</b></span></p><p>Verlag:<br><b itemprop="publisher">Falkenberg, Viola Verlag</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(67089)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Erschienen: </span>April 2012<br><span class="notbold">Seiten: </span>205<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>26.90 €<br><span class="notbold">Illustration: </span>10 farbige Fotos, 20 Fotos
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>220x156x20<br><span class="notbold">Einband: </span>Gebundene Ausgabe<br><span class="notbold">ISBN: </span>9783937822495			</div>
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						<h1><a href="_9783937822495_inhalt.html">Inhaltsverzeichnis</a></h1>
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Wer nur auf Texte setzt, erreicht weniger</td><td></td></tr><tr><td></td><td>Einleitung mit 7 Fragen, 7 Antworten</td><td>7</td></tr><tr><td></td><td>1 Bilder waren schon immer wichtig</td><td></td></tr><tr><td></td><td>Menschen sind Augentiere, die lieber schauen als lesen</td><td>13</td></tr><tr><td></td><td>2 Bilder in den PR - Ein Leben im Schatten</td><td></td></tr><tr><td>2.1</td><td>Bedeutung: Entscheidend für den Erfolg</td><td>23</td></tr><tr><td>2.2</td><td>Einsatzbereiche: Bilder wirken überall</td><td>27</td></tr><tr><td>2.3</td><td>Informieren: Wissen verstärken</td><td>29</td></tr><tr><td>2.4</td><td>Stimmung: Gefühle zeigen und auslösen</td><td>33</td></tr><tr><td>2.5</td><td>Ziele: Wie Bilder in den PR wirken</td><td>39</td></tr><tr><td>2.6</td><td>Probleme: Wo es hakt</td><td>45</td></tr><tr><td></td><td>3 Bilder sehen - Ein Puzzle aus Reizen</td><td></td></tr><tr><td>3.1</td><td>Augen: Vom Kontrast zum Impuls</td><td>49</td></tr><tr><td>3.2</td><td>Aufmerksamkeit: Das Tor ins Gehirn</td><td>53</td></tr><tr><td>3.3</td><td>Verarbeiten: Neues mit Altem vergleichen</td><td>69</td></tr><tr><td>3.4</td><td>Speichern: Innere Bilder entstehen</td><td>79</td></tr><tr><td></td><td>4 Bildwirkung - Bilder, die ins Herz treffen</td><td></td></tr><tr><td>4.1</td><td>Gute Gefühle belohnen</td><td>85</td></tr><tr><td>4.2</td><td>Bedürfnisse und Motive berücksichtigen</td><td>87</td></tr><tr><td>4.3</td><td>Geschichten erzählen</td><td>93</td></tr><tr><td>4.4</td><td>Stimmungen transportieren</td><td>101</td></tr><tr><td>4.5</td><td>Beziehungen zeigen</td><td>113</td></tr><tr><td>4.6</td><td>Bekanntes mit Neuem bereichern</td><td>119</td></tr><tr><td></td><td>5 Bildgestaltung - Ideen kreativ umsetzen</td><td></td></tr><tr><td>5.1</td><td>Assoziieren: Schlüsselworte bis Analogien</td><td>125</td></tr><tr><td>5.2</td><td>Bildaufbau: Dynamik durch Linien</td><td>131</td></tr><tr><td>5.3</td><td>Text zum Bild: Zusammen optimal</td><td>141</td></tr><tr><td></td><td>6 Bildeinsatz - Wirkungsvoll platzieren</td><td></td></tr><tr><td>6.1</td><td>Layout: Augenfänger steuern Blickverlauf</td><td>147</td></tr><tr><td>6.2</td><td>Pressebilder: Potentiale nutzen</td><td>151</td></tr><tr><td>6.3</td><td>Dienstleister: Unsichtbares zeigen</td><td>161</td></tr><tr><td></td><td>7 Bildkonzept - Ziele setzen, Erfolg prüfen</td><td></td></tr><tr><td>7.1</td><td>Vier Bausteine: Ein Drehbuch entwickeln</td><td>163</td></tr><tr><td>7.2</td><td>Analyse bis Kreation: Was ist und wird</td><td>165</td></tr><tr><td>7.3</td><td>Kontrolle: Was wurde bewirkt</td><td>167</td></tr><tr><td></td><td>Serviceteil</td><td></td></tr><tr><td></td><td>Checklisten: Bildkonzept, -gestaltung, -fehler</td><td>173</td></tr><tr><td></td><td>Fotografen briefen</td><td>178</td></tr><tr><td></td><td>Adressen, Wettbewerbe, Studien</td><td>180</td></tr><tr><td></td><td>Literatur</td><td>182</td></tr><tr><td></td><td>Fußnoten</td><td>191</td></tr><tr><td></td><td>Über den Autor</td><td>201</td></tr><tr><td></td><td>Stichwortverzeichnis</td><td>203</td></tr><tr><td></td><td></td><td></td></tr></table></p>
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