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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Inszenieren - Verführen - Verkaufen<br></span><span class="subtitle">Ladengestaltung mit multisensualem Marketing<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Daniel Schnödt</b></span></p><p>Verlag:<br><b itemprop="publisher">Deutscher Fachverlag</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(161)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Auflage: </span>überarbeitete und erweiterte Auflage September 2022<br><span class="notbold">Erschienen: </span>Oktober 2022<br><span class="notbold">Seiten: </span>208<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>68.00 €<br>
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>242x175x19<br><span class="notbold">Einband: </span>Gebundene Ausgabe<br><span class="notbold">Zum Buch: </span>21<br><span class="notbold">ISBN: </span>9783866412965			</div>
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						<h1><a href="_9783866412965_inhalt.html">Inhaltsverzeichnis</a></h1>
						<p><table><tr><td></td><td>Kapitell Einführung</td><td>8</td></tr><tr><td></td><td></td><td></td></tr><tr><td></td><td>Kapitel 2 Veränderung als Chance</td><td>12</td></tr><tr><td></td><td>2.1</td><td></td></tr><tr><td></td><td>2.2</td><td></td></tr><tr><td>2.</td><td>2</td><td>1</td></tr><tr><td>2.</td><td>2</td><td>2</td></tr><tr><td>2.</td><td>2</td><td>3</td></tr><tr><td></td><td>2.3</td><td></td></tr><tr><td></td><td><div></div>
Kapitel 3 Multisensuales Marketing</td><td></td></tr><tr><td></td><td>3.1</td><td></td></tr><tr><td></td><td>3.2</td><td></td></tr><tr><td></td><td>3.3</td><td></td></tr><tr><td></td><td>3.4</td><td></td></tr><tr><td>3.</td><td>4</td><td>1</td></tr><tr><td>3.</td><td>4</td><td>2</td></tr><tr><td></td><td><div></div>
Kapitel 4 Ladengestaltung mit multisensualem Marketing</td><td></td></tr><tr><td></td><td>4.1</td><td></td></tr><tr><td></td><td>4.2</td><td></td></tr><tr><td></td><td>4.3</td><td></td></tr><tr><td></td><td>4.4</td><td></td></tr><tr><td></td><td>4..1</td><td></td></tr><tr><td></td><td>..2</td><td></td></tr><tr><td></td><td>..3</td><td></td></tr><tr><td></td><td>..</td><td></td></tr><tr><td></td><td>.5</td><td></td></tr><tr><td>.</td><td>5</td><td>1</td></tr><tr><td>4..3</td><td>Flexibilität im Ladenbau</td><td>94</td></tr><tr><td>4.6</td><td>Umfeldgestaltung</td><td>95</td></tr><tr><td>4.6.1</td><td>Licht und Beleuchtung gezielt einsetzen</td><td>97</td></tr><tr><td></td><td>4.6.2 Mit Farbe Funktion unterstreichen und</td><td></td></tr><tr><td></td><td>Assoziationen wecken</td><td>106</td></tr><tr><td>4.6.3</td><td>Mit Klangwelten den Kunden begeistern</td><td>109</td></tr><tr><td>4.6.4</td><td>Düfte verkaufsfördernd einsetzen</td><td>III</td></tr><tr><td>5.1</td><td>Der Weg ist das Ziel</td><td>116</td></tr><tr><td></td><td>5.2 Wegeführung - warum eine gute Orientierung</td><td></td></tr><tr><td></td><td>so wichtig ist</td><td>128</td></tr><tr><td>5.3</td><td>Wegehierarchien</td><td>130</td></tr><tr><td>5.4</td><td>Landmarkierungen</td><td>131</td></tr><tr><td>5.5</td><td>Erschließungssysteme</td><td>136</td></tr><tr><td>6.1</td><td>Orientierung am Kundenverhalten</td><td>150</td></tr><tr><td></td><td>6.2 Bedarfs- und zielgruppenorientierte</td><td></td></tr><tr><td></td><td>Warenpräsentation</td><td>152</td></tr><tr><td>6.3</td><td>Less is More</td><td>160</td></tr><tr><td>6.4</td><td>Unverzichtbar: Informationen</td><td>161</td></tr><tr><td>6.5</td><td>Inspiration, Inszenierung und Visual Surprise</td><td>163</td></tr><tr><td>6.6</td><td>Das Prinzip 90:10</td><td>166</td></tr><tr><td>6.7.</td><td>Logik und Ordnung in der Warenanordnung</td><td>167</td></tr><tr><td>6.8.</td><td>Verändertes Flächenverständnis</td><td>168</td></tr><tr><td></td><td><div></td><td>17</td></tr><tr><td></td><td>Kapitel 7 Checklisten</td><td>172</td></tr><tr><td></td><td>Schlussbetrachtung und Dank</td><td></td></tr><tr><td></td><td></td><td></td></tr></table></p>
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						disabledClass: 'btn-disabled'
					});

					
var container = document.getElementById('Photoscroll');
var sly_timer = null;
var sly_img_timer = null;

//imagesLoaded(container, function(){					
					
					// Call sly
					$frame.sly(options, {
					move: function (evn) {
					  if (this.pos.cur > this.pos.end - 1000) CacheNextCovers();  //.max changed to .end
					  if (sly_img_timer) clearTimeout(sly_img_timer);
					  else $('#imgScroll').hide();
					  sly_img_timer = setTimeout(function() { 
						sly_img_timer = null;
						$('#imgScroll').css({width:0});
						$('#imgScroll').css({left:findRightCorner('.slidee li.active')});
						$('#imgScroll').show().animate({ width: 48}, 'fast');
						//$('#imgScroll').show(); 
					  }, 500);
					  for (var i=0; i<this.items.length; i++)
					    {
					    var pos = this.items[i].center - this.pos.cur;
					    if (pos > -3000 && pos < 3000)
					      {
					      $(this.items[i].el.firstChild.childNodes[1]).load(function () {$(this).addClass('imgloaded')});
					      this.items[i].el.firstChild.childNodes[1].src = $(this.items[i].el.firstChild.childNodes[1]).attr('url');
					      }
					    }
 					  }, 
					active: function (evn, item) {
					  if (sly_timer) clearTimeout(sly_timer);
					  sly_timer = setTimeout(function() { sly_timer = null; OpenNewCover()}, 250);
					  }
					});

					// Bind controls
					$cont.find("button").click(function () {

						var action = $(this).data('action'),
							arg = $(this).data('arg');

						switch (action) {
							case 'add':
								var children = $slidee.children().length,
									$item = $('<li>'+children+'</li>');
								$slidee.append($item);
								$frame.sly('reload');
							break;

							case 'remove':
								$slidee.children().slice(-1).remove();
								$frame.sly('reload');
							break;

							default:
								$frame.sly(action, arg);
						}
					});
//});

$().UItoTop({ easingType: 'easeOutQuart' }); 

//Dropdown plugin data
var ddData = [
    {
        text: "Suche in Titel, Autor, Verlag",
        value: 0,
        selected: false,
        description: "",
        imageSrc: ""
    },
    {
        text: "Suche auch im Buchinhalt",
        value: 1,
        selected: false,
        description: "Durchsucht auch Inhaltsverzeichnisse, Register, Klappentexte, Vorworte, Autoreninformationen",
        imageSrc: ""
    }
];

var SearchArea = 0;

$('#selectDropdown').ddslick({
    data: ddData,
    width: 100,
    imagePosition: "left",
    selectText: "Suche in",
        defaultSelectedIndex: 0,
        truncateDescription: true,
        showSelectedHTML: false,	
	
	
    onSelected: function (data) {
        if (SearchArea != data.selectedIndex)
          {
          SearchArea = data.selectedIndex;
          Search();
          }
    }
});

var GoToCart = 1;	// 0 = remember, 1 = direct
var NoCart = 0;
var count_max = 0;
var lang_filter = -1;
  
  </script>
  
  

  
  
  
  <!-- end scripts -->
</body>
</html>