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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Grundlagen der Public Relations<br></span><span class="subtitle">Eine kommunikationswissenschaftliche Einführung<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Ulrike Röttger, Joachim Preusse, Jana Schmitt</b></span></p><p>Verlag:<br><b itemprop="publisher">VS Verlag für Sozialw.</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(680)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Auflage: </span>2., aktualisierte Aufl. 2014.<br><span class="notbold">Erschienen: </span>Mai 2014<br><span class="notbold">Seiten: </span>292<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>19.99 €<br><span class="notbold">Illustration: </span>Bibliographie
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						<p> <P> PR als Gegenstand sozialwissenschaftlicher Forschung.- Grundlagen und Strukturen von PR: Geschichte des Berufsfeldes.- &Ouml;ffentlichkeit als Bezugsgr&ouml;&szlig;e der PR . PR als Organisationsfunktion.- Prozesse und Funktionen: Strategischer PR-Prozess.- T&auml;tigkeitsfelder.- Akteure: Berufsfelder der PR.- Professionalisierung des Berufsfeldes.- PR-Ausbildung.- PR-Berufsrollen.</P></p>
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