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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">NGOs und Medien<br></span><span class="subtitle">Eine empirische Studie zum Verhältnis von Public Relations und Journalismus<br></span><p>Autoren:<br><span itemprop="author" class="author"><b>Tina Bieth</b></span></p><p>Verlag:<br><b itemprop="publisher">VS Verlag für Sozialw.</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(680)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Erschienen: </span>April 2012<br><span class="notbold">Seiten: </span>310<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>46.99 €<br><span class="notbold">Illustration: </span>14 schwarz-weiße Abbildungen, 30 schwarz-weiße Tabellen
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						<h1><a href="_9783531193489_inhalt.html">Inhaltsverzeichnis</a></h1>
						<p><table><tr><td></td><td>Verzeichnis der Abbildungen, Tabellen und Übersichten</td><td>9</td></tr><tr><td></td><td>Abkürzungsverzeichnis</td><td>11</td></tr><tr><td></td><td>I. Einführung</td><td>15</td></tr><tr><td></td><td>II. Nichtregierungsorganisationen in der Entwicklungspolitik</td><td>19</td></tr><tr><td>2.1</td><td>Der NGO-Begriff</td><td>20</td></tr><tr><td>2.2</td><td>Eine NGO-Typologie</td><td>32</td></tr><tr><td></td><td>III. Systemtheoretische Definition von Journalismus und Public Relations</td><td>39</td></tr><tr><td></td><td>IV. Entwicklungspolitik und NGOs in der deutschen Presse</td><td>56</td></tr><tr><td>4.1</td><td>Selektion und Recherche</td><td>56</td></tr><tr><td>4.2</td><td>Entwicklungspolitische Berichterstattung — bisherige Studien</td><td>61</td></tr><tr><td>4.3</td><td>Zwischenzusammenfassung</td><td>79</td></tr><tr><td></td><td>V. Public Relations von NGOs in der Entwicklungspolitik</td><td>81</td></tr><tr><td>5.1</td><td>Externe und interne Rahmenbedingungen</td><td>81</td></tr><tr><td>5.2</td><td>Public Relations von NGOs - bisherige Studien</td><td>95</td></tr><tr><td>5.3</td><td>Zwischenzusammenfassung</td><td>121</td></tr><tr><td></td><td>VI. Das Verhältnis von Journalismus und Public Relations</td><td>123</td></tr><tr><td>6.1</td><td>Determination und Medialisierung</td><td>123</td></tr><tr><td>6.2</td><td>Intereffikation und Marktmodell</td><td>133</td></tr><tr><td>6.3</td><td>Strukturelle Kopplung, Interpénétration und Supersystem</td><td>141</td></tr><tr><td>6.4</td><td>Zwischenzusammenfassung</td><td>149</td></tr><tr><td></td><td>VII. Untersuchungsplan</td><td>151</td></tr><tr><td>7.1</td><td>Methodenwahl</td><td>151</td></tr><tr><td>7.2</td><td>Operationalisierung der Forschungsfragen</td><td>157</td></tr><tr><td>7.3</td><td>Fallauswahl</td><td>163</td></tr><tr><td></td><td>VIII. NGOs und Medien - Ergebnisse der Leitfadeninterviews</td><td>174</td></tr><tr><td></td><td>8.1 Übersicht über die Auswertungskategorien und Hinweise zur</td><td></td></tr><tr><td></td><td>Vorgehensweise</td><td>174</td></tr><tr><td>8.2</td><td>Entwicklungspolitik und NGOs in der deutschen Presse</td><td>178</td></tr><tr><td>8.3</td><td>Public Relations von NGOs in der Entwicklungspolitik</td><td>206</td></tr><tr><td></td><td>8.4 Das Verhältnis zwischen der PR von Entwicklungs-NGOs</td><td></td></tr><tr><td></td><td>und der Presse</td><td>236</td></tr><tr><td></td><td>IX Fazit und Ausblick</td><td>26</td></tr><tr><td></td><td>Literatur</td><td>274</td></tr><tr><td></td><td>Anhang</td><td>300</td></tr><tr><td></td><td>A Übersicht Leitfadeninterviews Journalismus</td><td>300</td></tr><tr><td></td><td>B Übersicht Leitfadeninterviews Public Relations</td><td>301</td></tr><tr><td></td><td>C Interviewleitfaden Journalismus</td><td>302</td></tr><tr><td></td><td>D Interviewleitfaden Public Relations</td><td>303</td></tr><tr><td></td><td>E Kodierbuch</td><td>304</td></tr><tr><td></td><td>F Nachrichtenfaktorkatalog nach Schulz</td><td>310</td></tr><tr><td></td><td></td><td></td></tr></table></p>
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					  sly_img_timer = setTimeout(function() { 
						sly_img_timer = null;
						$('#imgScroll').css({width:0});
						$('#imgScroll').css({left:findRightCorner('.slidee li.active')});
						$('#imgScroll').show().animate({ width: 48}, 'fast');
						//$('#imgScroll').show(); 
					  }, 500);
					  for (var i=0; i<this.items.length; i++)
					    {
					    var pos = this.items[i].center - this.pos.cur;
					    if (pos > -3000 && pos < 3000)
					      {
					      $(this.items[i].el.firstChild.childNodes[1]).load(function () {$(this).addClass('imgloaded')});
					      this.items[i].el.firstChild.childNodes[1].src = $(this.items[i].el.firstChild.childNodes[1]).attr('url');
					      }
					    }
 					  }, 
					active: function (evn, item) {
					  if (sly_timer) clearTimeout(sly_timer);
					  sly_timer = setTimeout(function() { sly_timer = null; OpenNewCover()}, 250);
					  }
					});

					// Bind controls
					$cont.find("button").click(function () {

						var action = $(this).data('action'),
							arg = $(this).data('arg');

						switch (action) {
							case 'add':
								var children = $slidee.children().length,
									$item = $('<li>'+children+'</li>');
								$slidee.append($item);
								$frame.sly('reload');
							break;

							case 'remove':
								$slidee.children().slice(-1).remove();
								$frame.sly('reload');
							break;

							default:
								$frame.sly(action, arg);
						}
					});
//});

$().UItoTop({ easingType: 'easeOutQuart' }); 

//Dropdown plugin data
var ddData = [
    {
        text: "Suche in Titel, Autor, Verlag",
        value: 0,
        selected: false,
        description: "",
        imageSrc: ""
    },
    {
        text: "Suche auch im Buchinhalt",
        value: 1,
        selected: false,
        description: "Durchsucht auch Inhaltsverzeichnisse, Register, Klappentexte, Vorworte, Autoreninformationen",
        imageSrc: ""
    }
];

var SearchArea = 0;

$('#selectDropdown').ddslick({
    data: ddData,
    width: 100,
    imagePosition: "left",
    selectText: "Suche in",
        defaultSelectedIndex: 0,
        truncateDescription: true,
        showSelectedHTML: false,	
	
	
    onSelected: function (data) {
        if (SearchArea != data.selectedIndex)
          {
          SearchArea = data.selectedIndex;
          Search();
          }
    }
});

var GoToCart = 1;	// 0 = remember, 1 = direct
var NoCart = 0;
var count_max = 0;
var lang_filter = -1;
  
  </script>
  
  

  
  
  
  <!-- end scripts -->
</body>
</html>