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				<div style="text-align:left;margin-bottom:20px;">  		</div><span itemprop="name" class="title">Texte zur Theorie der Werbung<br></span><p>Verlag:<br><b itemprop="publisher">Reclam Philipp Jun.</b>&nbsp;&nbsp;<a onclick="SearchPublEnt(62196)" href="#">Weitere Titel dieses Verlages anzeigen</a></p>		
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<span class="notbold">Erschienen: </span>März 2018<br><span class="notbold">Seiten: </span>348<br><span class="notbold">Sprache: </span>Deutsch<br><span class="notbold">Preis: </span>14.80 €<br>
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						<div class="right-td"><span class="notbold">Ma&szlig;e: </span>147x97x22<br><span class="notbold">Einband: </span>Taschenbuch<br><span class="notbold">Reihe: </span>Reclam Universal-Bibliothek<br><span class="notbold">ISBN: </span>9783150195086			</div>
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						<h1><a href="_9783150195086_inhalt.html">Inhaltsverzeichnis</a></h1>
						<p> <P> Vorbemerkung <br><br>I. Ware und Marke<br>Einleitung <br>Karl Marx - Der Fetischcharakter der Ware und sein Geheimnis <br>Hans Domizlaff - Die Gewinnung des öffentlichen Vertrauens <br>Naomi Klein - Markenerweiterung <br>Wolfgang Fritz Haug - Kritik der Warenästhetik <br><br>II. Propaganda und ihr Publikum<br>Einleitung <br>Gustave le Bon - Psychologie der Massen <br>Edward Bernays - Die neue Propaganda <br>Adolf Hitler - Kriegspropaganda <br>Noam Chomsky - Über die spektakulären Erfolge der Propaganda <br><br>III. Methoden der Werbung<br>Einleitung <br>Frédéric Beigbeder - Neununddreißigneunzig <br>Ernest Dichter - Motivforschung und ihre Anwendung <br>Rosser Reeves - Werbung ohne Mythos <br>Jib Fowles - Die fünfzehn Grundappelle der Werbung <br>John E. Calfee - Wie Werbung uns zu unseren Gunsten informiert <br>Zentralverband der Werbewirtschaft (ZAW) - Wettbewerb braucht Werbung <br><br>IV. Die Ästhetik der Werbung<br>Einleitung <br>Karl Kraus - Die Welt der Plakate <br>Walter Benjamin - Das Passagen-Werk <br>Michael Schirner - Werbung ist Kunst. Interview <br><br>V. Kritik an der Werbung<br>Einleitung <br>John Kenneth Galbraith - Der Abhängigkeitseffekt <br>Vance Packard - Die Frage der Moral <br>Oliviero Toscani - Die Werbung ist ein lächelndes Aas <br>Mark Dery - Culture Jamming <br>Christiane Schmerl ¬ Werbung mit Frauenbildern: Bilder sind keine Frauen <br>Landesarbeitsgemeinschaft der Bayerischen Gleichstellungsstellen (LAG) / Terre des Fmmes E. V. - Sex Sells? Mit mir nicht! <br><br>Textnachweise</P></p>
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        truncateDescription: true,
        showSelectedHTML: false,	
	
	
    onSelected: function (data) {
        if (SearchArea != data.selectedIndex)
          {
          SearchArea = data.selectedIndex;
          Search();
          }
    }
});

var GoToCart = 1;	// 0 = remember, 1 = direct
var NoCart = 0;
var count_max = 0;
var lang_filter = -1;
  
  </script>
  
  

  
  
  
  <!-- end scripts -->
</body>
</html>